Program Description
Social Media Pro is a five week training program that teaches everything you need to know to start using social media for business.
Who This Is For
Accountants, attorneys, financial planners, insurance agents, real estate agents, IT professionals, and business owners who want to learn a practical approach for using social media to grow their bottom line.
You should be comfortable with learning new technology in a self study environment.
How You Will Benefit
Upon completion of this course, you will have a solid understanding of social media. You will know exactly what to do to integrate social media into your overall marketing strategy. You will create tools to help you listen to the market place, identify new opportunities, and attract your ideal customers.
What You Will Cover
Session One – Creating a Social Media Strategy – Before choosing your social media tactics you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we will design your social media listening station.
Session Two – Optimizing Brand Assets – Social media sites afford a great opportunity to create outposts for your content. In this session we will look a the best ways to create and optimize profiles and other social media real estate.
Session Three – Blogging for Business – Maybe you have a blog, surely you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.
Session Four – Social Networking and Networks – Creating profiles on the major social networking sites isn’t enough. In this session we will cover the best practices for creating engagement on Twitter, Facebook and LinkedIn
Session Five – Managing the Beast – The burden of attempting to keep up with the set of actions required to participate fully in social media can overwhelm. In this session we will create your social media system in an attempt to bring it all together so you can balance input with ROI.
Prework Required
None. You will receive your first assignment during the orientation session.
Members Will Receive
- Access to all session videos, articles, and resources
Price
$199 – Click here to purchase
