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	<title>The Biz Academy</title>
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	<link>http://thebizacademy.com</link>
	<description>Online Marketing Training from</description>
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		<title>Marketing Mastery Club</title>
		<link>http://thebizacademy.com/marketing-mastery-club</link>
		<comments>http://thebizacademy.com/marketing-mastery-club#comments</comments>
		<pubDate>Sun, 06 Dec 2009 04:36:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Programs]]></category>

		<guid isPermaLink="false">http://thebizacademy.com/?p=11</guid>
		<description><![CDATA[The Marketing Mastery Club is an annual coaching membership program gives you access to up to five workshops per month to help you create, implement, and maintain your marketing system]]></description>
			<content:encoded><![CDATA[<h2>Program Description</h2>
<p>The Marketing Mastery Club is an annual coaching membership program which gives you access to up to five workshops per month to help you create, implement, and maintain your Duct Tape Marketing System.</p>
<p>The program is designed so you can complete it in 6 months. However, as long as you are completing your assignments and remain in good standing, you are free to attend as many workshops, and problem solving \ coaching sessions during your 12 month membership without further financial obligation.</p>
<h2>Who Should Attend</h2>
<p>Accountants, attorneys, financial planners, insurance agents, real estate agents, IT professionals, business owners, and business owners who want to consistently generate high quality referrals for their business or practice.</p>
<p>If you are looking for a marketing <strong>&#8220;quick fix&#8221;</strong> then this program is <strong>NOT</strong> for you.</p>
<h2>How You Will Benefit</h2>
<p>When you create, install, and maintain your marketing system, you will:</p>
<ul>
<li>Fast track the profitable growth of your business</li>
<li>Attract customers who genuinely appreciate the value of the work you do for them and are happy to pay what it&#8217;s worth.</li>
<li>Escape the &#8220;marketing idea of the week syndrome&#8221;.</li>
<li>Spend more time with the people you really like being around AND make a lot more money.</li>
<li>Connect with other like minded business owners </li>
<li>Receive laser focused instruction from and be held accountable by an Authorized Duct Tape Marketing Coach.</li>
</ul>
<h2>What You Will Cover</h2>
<p>Each month you have the opportunity to attend:</p>
<ul>
<li style="text-align: justify;"><strong>2 Marketing Foundation Workshops</strong> &#8211; During these workshops you will work on creating your marketing strategy. These workshops are a prerequisite for all of the other workshops in this program. Most members attend these workshops once or twice, but you are free to attend them every month if you wish.</li>
<li style="text-align: justify;"><strong>2 Core Marketing Workshops</strong> &#8211; Every month we cover two core modules from the Duct Tape Marketing System. Click here to download a copy of the monthly workshop schedule.</li>
<li style="text-align: justify;"><strong>1 Problem Solving \ Coaching Session</strong> &#8211; In these open sessions, we tackle any problems, road blocks, and challenges you are facing as you create, implement, and maintain your Duct Tape Marketing system.</li>
</ul>
<h2>Prework Required</h2>
<p>None</p>
<h2>Members Will Receive</h2>
<h3>Ultimate Marketing System ($399 value)</h3>
<p><img style="float: right; margin-left: 15px" src="images/UltimateMarketingSystem150.gif" alt="Product Image" /></p>
<p>The Ultimate Marketing System is a complete<br />
small business marketing system consisting of <strong>16 workbooks and 12 audio CDs </strong>- the product of over 20 years of working with some of America&#8217;s most successful small businesses and independent professionals.</p>
<h3>Palo Alto’s Marketing Plan Pro ($179 value)</h3>
<p><img style="float:left; padding-right: 15px" src="images/MPP_box.png" alt="Marketing Plan Pro box" /></p>
<p>Marketing Plan Pro is the fastest, easiest way to write a marketing plan.</p>
<p>More than that, it gives you a live roadmap to implement real programs and marketing activities that will make a measurable difference in your business.</p>
<h3>Up To Five (5) Workshops Per Month</h3>
<p><img style="padding-right: 5px; padding-bottom: 10px; padding-top: 10px; padding-left: 15px; float:right;" src="images/dtmclogo.jpg" alt="Authorized Coach logo" /></p>
<p>Each month you have the opportunity to attend:</p>
<ul>
<li>2 Marketing Foundation Workshops</li>
<li>2 Core Marketing Workshops</li>
<li>1 Problem Solving \ Coaching Session</li>
</ul>
<p>This program is designed so you can complete it in 6 months. However, as long as you are completing your assignments and remain in good standing, you are free to attend as many workshops, and problem solving \ coaching sessions during your 12 month membership without further financial obligation.</p>
<h3>The Un-Stuck Support Plan</h3>
<p><img style="float:left; padding-right: 15px" src="images/RebarSupportBox.jpg" alt="Support Plan" /></p>
<p>The Un-Stuck Support Plan provides unlimited telephone and e-mail support during the program.</p>
<p>We will be there with you every step of the way as you create your marketing plan. You will always have someone to turn to if you get stuck.<br />
 </p>
<h2>Tuition</h2>
<p>$2,500 &#8211; when you elect to pay 5 payments of $500</p>
<p>$3,000 &#8211; when you elect to pay 12 monthly payments of $250</p>
<h2>How To Get Started</h2>
<p>Please give us a call at 913.962.9261 to apply for this program.</p>
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		<title>Referral Flood Power Groups</title>
		<link>http://thebizacademy.com/referral-marketing</link>
		<comments>http://thebizacademy.com/referral-marketing#comments</comments>
		<pubDate>Sun, 06 Dec 2009 04:34:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Programs]]></category>

		<guid isPermaLink="false">http://thebizacademy.com/?p=8</guid>
		<description><![CDATA[Generate a flood of new business without spending one dime on advertising.]]></description>
			<content:encoded><![CDATA[<h2>Program Description</h2>
<p>The key to consistently generating high quality referrals is to have a system. Referral Flood will show you how to create a referral marketing sytem that will create a flood of new business without spending a dime on advertising.</p>
<h2>Who Should Attend</h2>
<p>Accountants, attorneys, financial planners, insurance agents, real estate agents, IT professionals, business owners, and business owners who want to consistently generate high quality referrals for their business or practice.</p>
<h2>How You Will Benefit</h2>
<p>During this program, you will: </p>
<ul>
<li>Create a step-by-step, documented referral marketing system based on your very specific target market</li>
<li>Develop referral marketing tools, letters, and offers that will help you generate a flood of new business</li>
<li>Devise a precise strategy for making referral marketing your core marketing weapon</li>
<li>Give and receive timely feedback on every aspect of your referral marketing system</li>
</ul>
<h2>What You Will Cover</h2>
<ul>
<li><strong>Week 1</strong> &#8211; Introduction, goal setting and action plan for the program</li>
<li><strong>Week 2</strong> &#8211; Define Target Referral Market and Ideal referral client</li>
<li><strong>Week 3</strong> &#8211; Create core referral message, offer and referral education system</li>
<li><strong>Week 4</strong> &#8211; Create referral marketing tools and follow-up system and implementation action steps</li>
</ul>
<h2>Prework Required</h2>
<p>These groups are not for everyone. You must be able to commit to fully participate in the group and share what you know, see and feel in a professional manner.</p>
<p>Be prepared to:</p>
<ul>
<li>Tell the group about your company</li>
<li>Describe what you hope to get out of this program</li>
<li>Describe your biggest challenge when it comes to referrals</li>
</ul>
<h2>Members Will Receive</h2>
<ul>
<li>Referral Flood Manual
<ul>
<li>118 page how-to guide to referral marketing</li>
<li>60-minute referral marketing audio CD seminar<br />
54 real-world referral marketing system examples</li>
<li>70 minute audio CD explaining the inner workings of each real-world referral marketing example</li>
<li>A referral marketing toolbox of letters, postcards, business cards, and other referral marketing tools</li>
</ul>
</li>
<li>Four, 75 minute group coaching session via our virtual classroom</li>
<li>A personal, 60 minute, one-on-one follow up coaching session</li>
<li>The opportunity to connect with other like minded business owners who want to grow their business via referrals</li>
</ul>
<h2>Guarantee</h2>
<p>Attend all 4 sessions, complete all assignments, attend your follow up coaching session and if you don&#8217;t make your investment in this workshop back in 90 days, I&#8217;ll refund your money.</p>
<h2>Tuition</h2>
<p>$495</p>
<h2>How To Get Started</h2>
<p>New Referral Flood Power Groups start approximately every 60 days. <a href="http://referralflood.eventbrite.com" target="_blank">Click here to register</a> for the next group or give us a call at 913.962.9261.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Social Media Pro &#8211; Group Program</title>
		<link>http://thebizacademy.com/social-media-training</link>
		<comments>http://thebizacademy.com/social-media-training#comments</comments>
		<pubDate>Sun, 06 Dec 2009 04:29:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Programs]]></category>

		<guid isPermaLink="false">http://thebizacademy.com/?p=6</guid>
		<description><![CDATA[Step-by-step guidance on using social media to grow your business]]></description>
			<content:encoded><![CDATA[<p><a href="http://socialmediapro.eventbrite.com?ref=ebtn" target="_blank"></a></p>
<h2>Program Description</h2>
<p>Social Media Pro is a five week training program that teaches everything you need to know to start using social media for business. This program provides a unique combination of online learning, and group coaching sessions.</p>
<h2>Who Should Attend</h2>
<p>Accountants, attorneys, financial planners, insurance agents, real estate agents, IT professionals, and business owners who want to learn a practical approach for using social media to grow their bottom line.</p>
<h2>How You Will Benefit</h2>
<p>Upon completion of this course, you will have a solid understanding of social media. You will know exactly what to do to integrate social media into your overall marketing strategy. You will create tools to help you listen to the market place, identify new opportunities, and attract your ideal customers.</p>
<p>Each group is limited to a maximum of 6 attendees so you will get the personal attention you need to create a successful social media marketing plan.</p>
<h2>What You Will Cover</h2>
<p><strong>Orientation</strong> &#8211; In this session we will discuss the keys to successful small business marketing and how social media marketing integrates with your overall marketing plan. We will also review what will be expected of you from week to week as well as demonstrate the tools you have available to learn and communicate with other members of the program.</p>
<p><strong>Session One – Creating a Social Media Strategy</strong> – Before choosing your social media tactics you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we will design your social media listening station.</p>
<p><strong>Session Two – Optimizing Brand Assets</strong> – Social media sites afford a great opportunity to create outposts for your content. In this session we will look a the best ways to create and optimize profiles and other social media real estate.</p>
<p><strong>Session Three – Blogging for Business</strong> – Maybe you have a blog, surely you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.</p>
<p><strong>Session Four – Social Networking and Networks</strong> – Creating profiles on the major social networking sites isn’t enough. In this session we will cover the best practices for creating engagement on Twitter, Facebook and LinkedIn</p>
<p><strong>Session Five – Managing the Beast</strong> – The burden of attempting to keep up with the set of actions required to participate fully in social media can overwhelm. In this session we will create your social media system in an attempt to bring it all together so you can balance input with ROI.</p>
<p><strong>Bonus Session - One-on-One Coaching Session</strong> &#8211; Everyone who completes all of the assignments in this program will receive a 1 hour personal coaching session. It is recommended that you schedule your follow up session 2 &#8211; 3 weeks after completing the course. Use this session to fine tune your social media marketing plan and get the answers to any questions you&#8217;ve run into when implementing social media in your business.</p>
<h2>Prework Required</h2>
<p>None. You will receive your first assignment during the orientation session.</p>
<h2>Members Will Receive</h2>
<ul>
<li>Access to all session videos, articles, and resources</li>
<li>5 group coaching sessions</li>
<li>A one-on-one follow up coaching session</li>
<li>The opportunity to connect with other like minded business owners who want to use social media to grow their business</li>
</ul>
<h2>Tuition</h2>
<p>$795 (before early bird discount).</p>
<p>New clases begin approximately every 45 &#8211; 60 days.<a href="http://socialmediapro.eventbrite.com/" target="_blank"> Click here to visit the registration page for the next group session </a>or call 913.962.9261 today to save your seat.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Social Media Pro &#8211; Self Study</title>
		<link>http://thebizacademy.com/social-media-pro-self-study</link>
		<comments>http://thebizacademy.com/social-media-pro-self-study#comments</comments>
		<pubDate>Sun, 27 Jan 2008 16:26:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Programs]]></category>

		<guid isPermaLink="false">http://thebizacademy.com/?p=148</guid>
		<description><![CDATA[A self study version of the Social Media Pro program for those who prefer to go it alone.]]></description>
			<content:encoded><![CDATA[<p><a href="http://socialmediapro.eventbrite.com?ref=ebtn" target="_blank"></a></p>
<h2>Program Description</h2>
<p>Social Media Pro is a five week training program that teaches everything you need to know to start using social media for business.</p>
<h2>Who This Is For</h2>
<p>Accountants, attorneys, financial planners, insurance agents, real estate agents, IT professionals, and business owners who want to learn a practical approach for using social media to grow their bottom line.</p>
<p>You should be comfortable with learning new technology in a self study environment.</p>
<h2>How You Will Benefit</h2>
<p>Upon completion of this course, you will have a solid understanding of social media. You will know exactly what to do to integrate social media into your overall marketing strategy. You will create tools to help you listen to the market place, identify new opportunities, and attract your ideal customers.</p>
<h2>What You Will Cover</h2>
<p><strong>Session One – Creating a Social Media Strategy</strong> – Before choosing your social media tactics you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we will design your social media listening station.</p>
<p><strong>Session Two – Optimizing Brand Assets</strong> – Social media sites afford a great opportunity to create outposts for your content. In this session we will look a the best ways to create and optimize profiles and other social media real estate.</p>
<p><strong>Session Three – Blogging for Business</strong> – Maybe you have a blog, surely you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.</p>
<p><strong>Session Four – Social Networking and Networks</strong> – Creating profiles on the major social networking sites isn’t enough. In this session we will cover the best practices for creating engagement on Twitter, Facebook and LinkedIn</p>
<p><strong>Session Five – Managing the Beast</strong> – The burden of attempting to keep up with the set of actions required to participate fully in social media can overwhelm. In this session we will create your social media system in an attempt to bring it all together so you can balance input with ROI.</p>
<h2>Prework Required</h2>
<p>None. You will receive your first assignment during the orientation session.</p>
<h2>Members Will Receive</h2>
<ul>
<li>Access to all session videos, articles, and resources</li>
</ul>
<h2>Price</h2>
<p> $199 &#8211; <a href="https://ducttapemktg.infusionsoft.com/go/SMP199/a739/" target="_blank">Click here to purchase</a></p>
<p><img src="https://www.paypal.com/en_US/i/scr/pixel.gif" border="0" alt="" width="1" height="1" /></p>
]]></content:encoded>
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